Accessibility Statement

1. Our Commitment

Bradley Insurance Group LLC is committed to ensuring that bradleyinsurancewi.com is accessible to people with disabilities. We believe everyone deserves equal access to insurance information, guidance, and services — regardless of ability.

As an independent insurance agent serving all of Wisconsin, Brad works directly with clients one-on-one by phone, video call, and in-person home visits. This personal service model means accessibility is built into how we work, not just how our website is designed. If our website ever falls short, Brad is always available to assist you directly.

2. Standards We Follow

We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA, published by the World Wide Web Consortium (W3C). These guidelines explain how to make web content more accessible to people with disabilities, including those with visual, auditory, motor, and cognitive impairments.

3. What We've Done

We have taken the following steps to improve the accessibility of this website:

• Semantic HTML structure — Pages use proper heading hierarchy (H1, H2, H3) to help screen reader users navigate content efficiently.
• Descriptive alt text — Images include descriptive alternative text for users who rely on screen readers.
• Keyboard navigation — The site's navigation, forms, and interactive elements are accessible via keyboard without requiring a mouse.
• Color contrast — Text and background color combinations meet or exceed WCAG AA contrast ratio requirements.
• Responsive design — The website adapts to different screen sizes and orientations, supporting users who access the site on mobile devices or with zoom enabled.
• Readable fonts — We use clean, legible typefaces at sizes that are easy to read without zooming.
• Form labels — All form fields include proper labels so assistive technologies can identify their purpose.
• Descriptive links — Links are written to be meaningful out of context, rather than generic phrases like "click here."
• HTTPS secure connection — The entire site is served over a secure connection, required for assistive technologies that depend on browser security features.
• No auto-playing media — We do not use auto-playing audio or video that could disrupt screen reader users.

4. Known Limitations

While we strive for full accessibility, some areas of the site may not yet fully conform to WCAG 2.1 Level AA. Known limitations include:

• AI Chat Assistant — The on-site chat widget may present challenges for some screen reader or keyboard-only users. All the same information and assistance is available by calling (920) 251-4969.
• Third-party content — Some embedded third-party elements (such as the Google Reviews link) are outside our direct control and may have their own accessibility limitations.
• PDF documents — Any downloadable documents linked from this site may not be fully optimized for screen readers. Please contact us and we will provide the information in an accessible format.

We continually work to identify and address accessibility gaps as we update the site.

5. Alternative Access

If you are unable to access any information or service on this website due to a disability, Brad offers the following alternatives:

6. Feedback & Contact

We welcome your feedback on the accessibility of this website. If you encounter any barriers or have suggestions for improvement, please let us know. We aim to respond to accessibility feedback within 2 business days and resolve substantive issues within 30 days where feasible.

Medicare Disclaimer: Brad Loose and the Bradley Insurance Group LLC are not connected to the Federal Medicare Program. This website is operated by an independent insurance agent. We do not offer every available plan in your area. Currently, we represent up to 6 organizations that offer up to 94 products in your area. Please contact Medicare.gov or 1-800-MEDICARE to get information on all of your options.